By James John
Marketing your business is a necessity. This is a universal business truth regardless of the size of said business. The audience is ever changing, and your marketing strategy needs to change along with that audience if you have hopes of capturing their interests.
While there is certainly no science behind marketing, there are a few things that are tried and true. One of those universal truths is that people love free things.
Hitting on this point can be achieved in a number of ways. Perhaps having a giveaway for new customers will work. Maybe giving away merchandise with your company’s name and logo is the way to go. Or, maybe you should try giving away Marketiers promotional shirts.
Delivering Your Message
An effective marketing campaign will have a message and deliver it to the audience effectively. This will make that target audience think first and foremost about your brand, helping to achieve that brand awareness that every business craves.
Giving away promotional shirts also plays right into that trope of the audience loving free things. Think about any sporting event you’ve ever been to. Think about how crazy people go at the prospect of catching a free shirt that is tossed into the crowd.
The same theory applies here. Appeal to the audience’s love of free things as a way to promote your business. The message may not stick with everyone, but it is an effective way of getting your brand name in front of your target audience.
In marketing, that is the name of the game. You won’t convert every single person who hears of your brand, but simply getting it in front of them is half the battle. Plus, the more eyeballs that see your business, the greater your conversion rate. This means more money for your bottom line, which is the goal at the end of the day.
Building the Brand
Another benefit to giving away promotional shirts is the brand goodwill that it will generate between your business and your target audience. Even if you don’t connect with the vast majority of the audience, you will still be remembered fondly for having given something away for free.
This might seem small and trivial, but building that goodwill is part of the brand recognition process. No business achieves brand recognition instantaneously. They do so through strong quality and goodwill with their audience.
Being able to positively reflect in the consciousness of the audience is one of the most important factors of brand awareness and this is an excellent avenue for achieving that. Maybe this isn’t the giveaway that will strike a chord with a certain section of the audience, but they’ll remember you fondly and at least give you another look the next time they come across your business.
Building your brand is all about the long-haul effort. Results in the short term are superficial at best; building that brand awareness takes time and consistent effort using promotional tactics of all sorts to reach the target audience.
