The hair extensions business makes a great investment opportunity, however, there’s lots of competition. As a hair extension online store owner – dealing with 100% virgin hair extensions like those by Harlem Hair Company effective branding can be a game-changer for your business. When done right, branding can help your business have a unique impression in the market. Note that your branding is the outward representation of your product’s inner quality, therefore, it should be impeccable.
Keep reading to find out how to give your brand more visibility for increased great results.
Build an Audience
The importance of having an audience can never be stressed out enough. Rather than targeting everyone, focus on a specific group of people who are interested in your hair products. That way, you’ll avoid wasting efforts on those who are unlikely to convert to customers. Most importantly, when identifying your ideal audience look for clients who find value in your products. You can use social media to reach your audience and drive more traffic to your online store.
Design a Great Logo
Your company logo is important to your business. It helps customers recognize your business. The logo will appear on all properties that are linked to your business. It then becomes your business identity. Therefore, be sure to design a professional looking logo for your business. The colors used in the logo should be consistent in everything you do. Also, the colors you choose should be unique to your company and distinct from the competitors to avoid confusion.
Develop a tagline – Slogan or Mission
A tagline is a simple, brief, and memorable statement that points out your business values. Therefore, you should make sure your tagline is catchy. It should also depict a strong sense for effectiveness in offering your customers the desirable results. Also, note that your slogan should be dynamic depending on the different marketing approaches.
Tell your Brand story
As you build your brand, coming up with a brand story is critical. For clarity, a brand story goes beyond the tagline and the logo. It goes deeper to unveil who you are, what you offer, and why you are the best choice among your competitors. As you narrate the brand’s story to the audience, use the brand voice you’ve chosen and tap into the audience’s pain point to paint a clear picture of a problem solver for your audience.
Have Diversified Products
Offering a range of hair extension products will get you more sales and the profit you seek. The more variety of hair extensions you offer (based on what your ideal customer wants), the more traffic you’ll drive to your website. With more visitors on your site, then your conversion rates will get better. Also, the quality of extensions you sell can make or break your business. So, rather than sell all types of hair, you can focus on your ideal customer’s needs. Let’s say you want to specialize in natural texture hairstyles. Then, consider providing hair extension kinky textures, wigs and clip-ins in natural options.
In your efforts to whisper solutions to your audience, faultless branding is the missing piece to successfully shout out your product’s value or quality to them.