Which TV Providers Deliver All-Time High Customer Satisfaction?

Looking for a good TV provider for your home entertainment? Well, most customers usually begin with reading reviews of these providers to determine the one that suits them the most. However, said reviews aren’t provided by customers, who have had experience with the service provider, but professional copywriters and marketers, who want to sell you the service.

It may become problematic when a provider doesn’t live up to the glowing review you read on the web, and doubly problematic when you end up stuck in a 12-24-month long contract.

So whenever you are looking for a new provider, do look for actual customer reviews. Though usually unhappy customers put up reviews to get the provider’s attention on the internet, it may give you a lot of insight about the provider you will commit to for a certain period.

To help you find the right TV provider, a customer satisfaction survey was taken on Pollfish, focusing on 11 major providers in the U.S. Around 2,200 real customers participated and each of 200 customers belonged to one provider. The survey asked the customers to rate their TV providers in terms of Best Overall, Installation and Setup, Signal Reliability, Channel Selection, User Experience, Value, DVR Satisfaction, and Customer/Tech Support.

So let’s find out which TV providers ranked the highest in customer satisfaction.

  • Cox

Cox scored the highest in installation and setup score i.e. 4.34 / 5.00, courtesy of its easy self-installation kits. Cox TV also rated way too high (half a point) than its second runner-up for the monthly billing category, scoring a 3.87 out of 5.00. This makes us wonder what magic trick Cox has up its sleeve for managing to satisfy its customers in terms of billing. It could be Cox’s exceptional online customer support for billing and its flexible payment methods.

  • Spectrum

Spectrum TV has scored consistently in the upper ranks among many categories. Starting with channel selection, Spectrum rated 3.99 / 5.00. Though Spectrum’s channel count isn’t as higher as some of the other TV providers, customers love it for its no-nonsense channel lineup, which isn’t bloated with unnecessary channels. Plus, the provider offers free premium channels, like HBO®, SHOWTIME®, and STARZ® in the Spectrum TV Gold package, which ends up offers higher value than most.

Furthermore, Spectrum’s cable connection is quite stable with minimal downtime, which is why it earned the highest score for its signal reliability i.e. 4.56 / 5.00.

Spectrum offers exceptional tech and customer support with its 3.68 / 5.00 rating, which is not easy to earn in the TV realm.

Lastly, if you want to know if Spectrum is worth it, then it definitely is. The provider scored a 3.79 / 5.00 for providing a good Value to its customers. And its customers are most likely to bundle its service as they are much economically priced and offer free premium channels like HBO®, NFL Network, SHOWTIME®, STARZ®, TMC®, and STARZ® ENCORE upon bundling.


DIRECTV ranked the highest in the overall customer satisfaction score, which is 3.96 / 5.00. It also scored at the top in the Value category with a 4.01 / 5.00 score. So if you want to know who is the top TV provider among customers, DIRECTV is your answer.

In channel selection, DIRECTV takes the cake with a 4.07 / 5.00 score. The satellite provider offers the largest selection of channels of up to 330+. DIRECTV offers flexibility in its channel choice via its five different packages to get customers to choose channel variety best suited to their preference.

When it comes to DVR equipment, many TV providers foist low-quality DVRs to their customers, but you can be assured that it’s not going to happen with DIRECTV as it scored a high 4.37 / 5.00 for its DVR service, especially the DIRECTV Genie.

DIRECTV delivers the best user experience as show by the 4.11 / 5.00 user experience rating. SoView Post you can never have any trouble while operating your DIRECTV.

DIRECTV also has an edge over most providers when it comes to free standard professional installation. So who would say no to DIRECTV when other providers charge up to $99.99 for professional installation?

In billing, DIRECTV came second to Cox with a 3.40 / 5.00 rating. DIRECTV again won another category with Tech and Customer Support, scoring 3.80 / 5.00, which like we said before is not an easy feat for a TV provider.

  • Optimum

Optimum is a decent TV provider. Though usually ranking after third or fourth positions, it still beat other big shot providers in certain categories. Around 58% of Optimum customers utilize its DVR service and rated Optimum at 4.16 / 5.00 due to its excellent storage capability, features, and specifications.

In terms of Value, Optimum is the most ‘worth it’ provider, offering Internet and TV bundles at highly affordable rates. Affordability doesn’t mean fewer features. In fact, Optimum offers a lot of channel variety and Internet speeds up to 1,000 Mbps along with extra benefits.

Bringing it All Together

Now that you have an honest take on TV providers in the U.S, you may be able to make a much more informed decision when it comes to TV service.

After perusing all the customer ratings, we believe that DIRECTV emerges as the top TV provider in the U.S, but if you are more particular about certain features, you still have the choice of Spectrum, Cox, and Optimum. Each TV provider has an edge over another on certain aspects, and is ready to cater to your every entertainment whim.

Baldwin Jackson is a successful digital marketer with expertise in search engine optimization and content marketing. The perfect balance of his analytical ability and creative thinking is what sets him apart from other practitioners in the digital marketing realm. He has helped a lot of small and medium-sized businesses in crafting their digital marketing strategies that are not only cost-effective but delivers results as well.

Baldwin is also a proud father of two kids and a Sports enthusiast. When he is not working, you will find him watching ESPN and NFL network. He has been able to get an amazing package on his favorite channels from

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